How to make AdSense ads in your site load faster

This article is about a new, faster, type of AdSense code which is available, and how you can add it to your blog.

AdSense have announced that they are now providing a new, faster, type of code for their ads.

This code is "asynchronous", which means that other content on the page will still keep on loading, even if the advertisement is delayed.

This a good thing, because it lets your blog's visitors see your posts more quickly.  Also, if SEO matters for your blog, then having it load as quickly as possible is important, because Google likes pages that load quickly.

How to put asynchronous Adsense ads into your blog

Blogger have not commented, but I am 99.99999% certain that the new asynchronous ad-code has not be implemented into the AdSense gadgets that are available from Blogger's Add-a-gadget tool.

So to put it into your blog, you need to:
  • When you reach the Ad code box, choose 'Asynchronous (BETA)' from the Code type drop-down menu

Ad Successfully Created - ad code window - where you can copy and paste adsense code from - now has a Code Type drop-down above the Ad-code box.

You may also want to use techniques like centering gadgets on your blog - but remember that the changes which you are allowed to make to AdSense code are very limtied.


AdSense are still describing this new code as "beta" - this means they're pretty sure it's ok, but it might still have some glitches.   So if you do use it, check out your blog in a variety of browsers (ie Chrome and Firefox) to make sure that it's working, and keep an eye on your AdSense earnings too - if they drop unexpectedly, you might want to switch back, and check if that was the problem.

They recommend that if you are going to use the asynchronous code, you should change all the ad-units on your site at once. This could take a while if you've installed ads inside your blog psots but may be worth the effort.  That said, personally I'm going to wait until the new code isn't described as "beta" anymore before I put into the posts in one of my blogs.

Does it work?

Just before I published this post, I replaced the AdSense ads on this blog with the new versions of the code.  Do you think that it makes Blogger-Hints-and-Tips load quicker?

Has it made your own blog load more quickly?

Related articles:

How to put AdSense ads inside Blogger posts

How to add a gadget to your blog

Installing 3rd party HTML into Blogger

Does search-engine traffic matter for your blog? 5 reasons why not

Tools for measuring how quickly your blogger pages load

How to centre-align gadgets in Blogger

Allowable changes to AdSense ad code
How to make AdSense ads in your site load faster